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Discussion of a research study done on how people used social media during the VT shootings and what it suggests about how organizations should align, not endorse, social media back channels.

Data visualizations are also discussed, including the Heal the Bay Beach Report Card. Here's a link to Eric's book Social Marketing to the Business Customer is available via Amazon.

The use of blogs for public affairs is also discussed.

The web domain where your blog should live, how to strategically leverage You Tube and Flickr to reach a larger audience and sharing links to You Tube and Flickr photos versus sharing links to You Tube and Flickr embeds on a blog where you can present contextual conversion opportunities.

Includes a discussion of the ROI of blogs versus trade shows based on industry research.

The blogging for business class would be complete without the famous Kryptonite Lock blog storm.

Screenshot shows the Technorati Top 100 as a resource for finding high profile blogs to pitch.

Blogs are the central, hub of most social marketing efforts because they provide marketers with a chance to convert traffic into transactions.

Blogs are a practical way for companies to publish text, photos and video.

But if those conversations are policed, that gravity diminishes.

As a case study, a Fortune article titled "Michael Dell 'Friends' his customers" is shown on screen.

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