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Based on considerably high record sales in the Cleveland market, Bowie (in his Ziggy Stardust persona alongside The Spiders from Mars) kicked off his first U. tour in "The Rock Capital" (a term coined by Bass).In November 1972, WMMS was sold to Malrite Communications, a Michigan-based firm that relocated to Cleveland upon purchase.Key WNCR personnel (including former WHK-FM/WMMS personalities Martin Perlich and Billy Bass, and station newcomer David Spero) were soon hired by WMMS, taking most of their audience with them.Under the leadership of station manager Billy Bass and program director Denny Sanders (who came to WMMS from Boston in 1971), WMMS helped break many new rock artists nationally, most notably David Bowie.

Widely regarded as one of the most influential rock stations in America throughout its history, Owned by i Heart Media, Inc., and broadcasting a mix of active rock and hot talk, WMMS serves as the flagship station for Rover's Morning Glory, the Cleveland affiliate for The House of Hair with Dee Snider, and the home of radio personality Alan Cox.Kemp and Lou "King" Kirby were signed by Metro Media.The station briefly battled with WNCR of Nationwide Communications, itself filling the void created by the brief absence of WMMS on the rock scene.The station also serves as the FM flagship for the Cleveland Cavaliers and Cleveland Indians radio networks.Besides a standard analog transmission, WMMS broadcasts over two HD Radio channels, and is available online via i Heart Radio.

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