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Another example is Bengaluru’s Floh, which doesn’t consider itself a dating service, because it caters to men and women in the age group of 25-35 years who join the platform with a more “serious intent” of finding a spouse, explained CEO Siddharth Mangharam.Floh allows people to subscribe to the platform, meet prospective partners online, as well as offline at events organised exclusively for members.The following post is a guest post from Beth, who has been living in India for years. How dare he assume he would get sex from me on the first date!She’s dated Indian men and has a few tips to share for foreigner women dating Indian men here in India whether on their travels or if you are living here as an expat. I’m not saying it was completely outside the realm of possibility, but his presumption, and approach to it, shocked me!Truly Madly, which also started last year, has seen a 100% month-on-month growth in terms of downloads.
“In fact, Tinder users in India also boast the most messages per match globally.” Quartz could not independently verify these numbers.
There are investors, and there are consumers.” Much of this success can be attributed to changing social norms in urban India, a huge population under the age of 30, and the willingness of Indian entrepreneurs to tailor their products according to the needs of young men and women in the country.
“Much like how Flipkart singularly focused on customer service, newer dating apps are working towards the right product market fit, verified profiles, ensuring that no married men got on the app, assuring women of safety and security,” Sachin Bhatia, co-founder of Truly Madly, another popular dating app, told Quartz.
It was in 2013 that Tinder—the Los Angeles-headquartered location-based dating app—made inroads into the country, and became an instant hit among legions of urban youngsters.
Two years on, India is Tinder’s top market in Asia, the company’s spokesperson Evan Bonnstetter told Quartz.