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The channel, which featured video disc jockeys, signed a deal with US Cable in 1978 to expand its audience from retail to cable television.

The service was no longer active by the time MTV launched in 1981.

In recent years, MTV had struggled with the secular decline of music-related cable media.

Its ratings had been said to be failing systematically, as younger viewers increasingly shift towards digital media, with yearly ratings drops as high as 29%; thus there was doubt of the lasting relevance of MTV towards young audiences.

The series featured promotional clips from various popular artists, but was canceled by its distributor in 1971.

In 1977, Warner Cable a division of Warner Communications and the precursor of Warner-Amex Satellite Entertainment launched the first two-way interactive cable television system named QUBE in Columbus, Ohio. One of these specialized channels was Sight on Sound, a music channel that featured concert footage and music-oriented television programs.

With the interactive QUBE service, viewers could vote for their favorite songs and artists.

The Beatles had used music videos to promote their records starting in the mid-1960s.

The creative use of music videos within their 1964 film A Hard Day's Night, particularly the performance of the song "Can't Buy Me Love", led MTV later on June 26, 1999, to honor the film's director Richard Lester with an award for "basically inventing the music video".

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