Methodology for validating software metrics myblackbookdating com
You'll get more sharing and spreading of your content.
But this is very, very important: You'll be giving your audience content they consider to be of such incredible value that they want to share it (and hence you'll know what your audience wants / loves). over time your 2nd level network becomes your 1st level network… Marketing, relationships and a reach that money, honestly, can't buy.
One powerful, more immediate way, to understand them is to measure Applause. you want to know what the audience likes (to use the Facebook terminology) and what they don't. I know that the long time readers of my blog would know that I would never let you get away without measuring hard business bottom-line impact of any digital effort! They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value.
You get a much deeper understanding of what your audience likes so much that it will 1 your content (or contribution) and allow for that to be then shown to others in their social graph. If you 1 this blog post, you'll not help me understand its relative quality, but when someone in our extended social graph does a search on Google for Social Media Metrics your endorsement of this content will show up in the search results. Individually the numbers are available in most tools. For Facebook the number is included in Facebook Insights, though it is not available as easily in a simple way (at least not as expansively as outlined above). It is foolish to believe that just Conversation Rate, Amplification Rate, Applause Rate will get you the eternal love and gratification (and perhaps budget! Yes they care a little bit about this "social media thing." But if you want their adoration (and let me repeat: budget! Those of you who have been at one of my recent keynotes have seen this slide: Your job is to identify that blue arrow, and the orange box (what it stands for and what the amount is).
I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. I'm proposing four distinct social media metrics we should measure, (and this is so cool) independent of the social channel you participate in. We know little about who is on the other end of the TV set and the medium places limits to what we can do. But social media has a profound advantage you can tap into.
[Update: Please see update #2 below, you can now easily measure what's recommended in this post.] So why break the rule? Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). So to make our marketing more efficient we shout more loudly, more frequently! We can get a very good sense for who is following / friending / subscribing to us. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Not only do you have a network, but every node in your network has a network of its own!
Some of them will buy something, others will sign up for your email marketing list, others still will order a catalog or write reviews for products on your site or sign up as an affiliate or create wish lists or marriage registries or phone your call center to order something or… buy your products or services in your supermarket / store / real world thing. Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in.
the advice in this blog post is only for businesses and brands that participate in social media.Do you know of a tool that precisely measures Amplification across all channels as defined above?Please let me know via comments, and I'll add it here. I'm sure you've noticed my secret evil plan to force you to understand your audience (and not just pimp your agenda in Social Media).All I ask for is a donation of one million US dollars to Doctors Without Borders. If you are engaging in brand advertising on social media channels then the metrics you should solve for should be the first three.If you do a Promoted Tweet or Facebook Like campaign or whatever Google decides to come up with then you want to measure resulting Conversation, Amplification and Applause (of course only if you did not stink at your campaign). Social media presents and incredible opportunity to rethink what it means to connect with and influence customers. When I'd written this blog post it was not possible to measure the metrics that I'd created here.