Toronto and dating on line

But as dating-through-device becomes a primary medium for romance, it seems likely that our end goal—traditionally commitment, and often marriage—will also change.

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Last week, Facebook unveiled “Graph Search,” a new search engine that will allow users to comb through data from their existing online networks.

In 2012, a meta-analysis of online dating research by five U. do not always improve romantic outcomes; indeed, they sometimes undermine such outcomes.” The report continues: “By suggesting that compatibility can be established from a relatively small bank of trait-based information about a person—whether by a matchmaker’s algorithm or by the user’s own glance at a profile— online dating sites may be supporting an ideology of compatibility that decades of scientific research suggests is false.” Still, the now-ubiquitous smartphone promises more of the same—with the addition of GPS technology and social network integration.

S.-based psychologists concluded just the opposite: “The ways online dating sites typically implement [their] services . The search for mates (or the temptation to search for mates) will soon be mobile and transparent, and it will be constant.

By 2009, that number had grown to around 20 per cent for heterosexual couples, and 60 per cent for same-sex matches.

An estimated 30 to 40 million North Americans now use online dating sites.

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